Willard Tu is Associate Editor for Sensor Magazine, Questex LLC covering the key trends in the Automotive and IoT industries. He is also the Sr. Director of Automotive for Xilinx responsible for the global business development, product planning, marketing strategies for the automotive business unit.
Willard has spent his career at the axis of semiconductors, automotive, and computing industries for over two decades
He brings considerable automotive experience from his current jobs and past employers.
At ARM he evangelized CPU IP and developed ecosystems to supports ARM’s market share growth in the automotive.
NEC Electronics he led the sales and marketing teams for the North American Automotive Business Unit (now Renesas). During his tenure Willard grew sales to over $150 million. He gained strategic microcontrollers wins in Audio, Instrument Cluster, Airbags and Body with innovative application specific peripherals and system IP.
During his career, Willard has also worked for other semiconductor companies like Motorola Semiconductor Product Sector (now NXP), and National Semiconductor (now Texas Instruments), as well as a start-up, DSP Concepts selling and marketing into the automotive market as well as the IoT, and embedded markets.
In his free time, Willard volunteers his time at University of Michigan’s MconneX Alumni program where he participates in Face to Face mentoring to aspiring engineering students.
Willard holds BS in Electrical Engineering from the University of Michigan and a MBA from the University of Phoenix.
Additionally, in his free time Willard enjoys golf, hiking, basketball, and photography.